Why Neuromarketing
Neuromarketing (Consumer Neuroscience) studies the brain to understand and predict consumer behavior and decision making. The main idea behind is that all human feelings, thoughts, and actions, even consciousness itself, are just the products of neural activity in the brain.
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Neuroscience is a recent area of science, emerging as an explicit discipline in the late 20th century. Consumer Neuroscience is even younger and until recently was considered an extravagant “frontier science". Over the past eight years it has been bolstered by several groundbreaking studies that prove its potential to create value for marketers.
OUR METHODOLOGY
Want to find the key to your consumer heart ?
Got to his brain !
We master understanding of consumer needs and behaviour, not based on intuition, personal experience or anecdote.
We do it through scientific proof of latest research and development in Consumer Neuroscience and Digital Psychology. We apply principles of Behavioral Design in every process.
Why deep customer knowledge matters so much?
Because all essencial answers for your marketing questions are in the Source, your customer mind.
relevnancy
Become Relevant and Trusted. Reduce friction and use Right Incentives for your Audiences
emotions
Engage on Emotional level, for long lasting Customer Retention.
biases
Make Cognitive Biases working for you and not against you.
persuasiveness
Offer Persuasive Content by addressing deepest Pain Points